Storytelling, Partnerships, and ABM

During my time at Clarifai, I used story-driven marketing, partner collaborations, and account-based marketing (ABM) to boost brand visibility, strengthen alliances, and close enterprise deals. Highlights included a product demonstration featured in an NVIDIA keynote presentation, a key account win at Lowe’s, and a new patent that underscored our AI innovation.

Storytelling with NVIDIA and Kroger: AI Use Cases That Resonate

I organized a webinar titled “A Retailer’s AI Journey” with Kroger and NVIDIA, focusing on a real AI solution for recipe recommendations. The customer-centric narrative—showcasing increased basket size and reduced food waste—illustrated Clarifai’s tangible impact and generated new leads in retail. This strengthened our partnership with NVIDIA and prepared us for more significant commitments.

Gregory Backpacks: Visualizing Product and Lifestyle

To further showcase Clarifai’s computer vision capabilities, I leveraged a relationship with Gregory backpacks. By coordinating and securing their support, we obtained product and lifestyle photography that we used to highlighted the “art of the possible” in AI-driven image recognition. These real-world visuals helped prospective customers understand how Clarifai tech could categorize product images, identify specific features, and offer personalized recommendations.

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NVIDIA Keynote: Expanding Credibility & Reach

I aligned Clarifai with NVIDIA to amplify our AI message. We produced a co-branded product demonstration featured in a keynote presentation at NVIDIA GTC, demonstrating Clarifai’s platform and zero-shot learning capabilities. This collaboration boosted industry trust and drew significant inbound interest.

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ABM Win: Lowe’s “Snap to Search”

Using an ABM strategy, we targeted Lowe’s with a visual search solution (“Snap and Search”). By emphasizing real gains—like 3× higher accuracy vs. internal tests—Clarifai secured the deal. Trials saw a 12% drop in bounce rates valued at a 2% revenue lift.

Patented Success

In December 2023, Clarifai earned U.S. Patent No. 11,835,995 for our unstructured knowledge cascade visual search. This validated our technical leadership and boosted credibility with prospects.

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Conclusion

My approach at Clarifai illustrates the power of partner alignment, story-driven marketing, and ABM. By spotlighting real-world success stories and innovative AI capabilities, we built trust, won major accounts, and fueled measurable growth.

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